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Weet-Bix Little Kids Essentials is the result of two years of development, input from 1200 parents and reviews from 145 dietitians.
Hundreds of pallets of Weet-Bix, UP&GO and So Good have been donated and distributed across NSW and Victoria.
More Aussie kids will have an opportunity to be part of the next TRYathlon series, with three events to be run in NSW for the first time.
More than 30 employees from the Sanitarium Cooranbong factory have assumed new roles elsewhere within the company.