Sanitarium Health Food Company is strengthening its commitment to sustainability by educating millions of Australian households how to recycle 100 per cent of Weet-Bix™ packaging.
From this month, Weet-Bix boxes will include the Australasian Recycling Label (ARL), alerting consumers to the fact that 100 per cent of the packaging can be easily recycled.
Sanitarium executive general manager Todd Saunders said displaying the ARL on Weet-Bix boxes was an important step in the company’s sustainable packaging efforts, with a 2021 Consumer Insights Report finding the ARL doubled the likelihood of consumers recycling soft plastic.
“If every Weet-Bix consumer recycled the inner plastic liner through a REDCycle bin, 200 tonnes of plastic would be diverted from landfill every year,” Mr Saunders said.
“We want every Aussie kid, young and old, to know that Weet-Bix packaging is 100 per cent recyclable and understand how to do it.”
Australian Packaging Covenant Organisation (APCO) CEO Brooke Donnelly said it was great to see the ARL on such an iconic brand with the ability to reach millions of consumers.
“This will help give many more Australians the information they need to make better recycling decisions and help them support a sustainable future,” Ms Donnelly said.
“Having Weet-Bix as part of the ARL community will also inspire other manufacturers to join the growing number of members helping Australians to recycle more and correctly.
“The outcomes from this, and other industry-led initiatives aimed at reducing plastic and other materials from landfill, will help us to achieve the 2025 National Packaging Targets.”
The ARL will appear on Weet-Bix boxes from this month and Sanitarium Peanut Butter and Marmite™ spreads in the following months.
Sanitarium is also working towards making 100 per cent of packaging across its product portfolio to be reusable, recyclable or compostable by 2025.
Soft plastics, including the soft plastic inner bag of a Weet-Bix pack, can be dropped into REDCycle bins at Coles and Woolworths supermarkets around Australia. The soft plastic collected in REDCycle bins are used to create a huge range of products, including fitness circuits, sturdy outdoor furniture, bollards and signage.
For more information visit www.sanitarium.com.au/sustainable-packaging