For the 10th consecutive year, Sanitarium Weet-Bix has been voted Australia’s most trusted breakfast food in the Reader’s Digest Most Trusted Brands consumer poll.
Sanitarium’s Vegie Delights range has also received acclaim, being awarded the most trusted vegetarian/vegan brand for the third consecutive year.
According to a Sanitarium spokesperson, a box of Weet-Bix can now be found in almost half of all Australian homes.
“Australians young and old have long been proud to call themselves Weet-Bix kids,” the spokesperson said. “Weet-Bix remains Australian owned and made, but perhaps what makes it quintessential to the Australian cultural experience is its passion to help Aussie kids achieve their healthy, happy potential.”
The annual Reader’s Digest survey, which goes out to 3000 Australian consumers, covers a variety of brand categories, which are judged on their consistency, reliability and value for money.
Vegie Delights has also been nominated in the 2022 Nourish Vegan Awards, after being recognised as a consumer favourite in multiple categories in last year’s awards.