Church leaders were challenged to “fly the flag” for OneVoice27 during a strategy presentation at the South Pacific Division’s (SPD) Annual Council on November 12, with a focus on making Jesus visible and encouraging members to participate in the global evangelistic initiative.
Presenting the strategy, SPD vice president Pastor Maveni Kaufononga drew on the enthusiasm of Tongan and Samoan rugby supporters, who proudly display their national flags, to illustrate how church members could generate interest in OneVoice27.
The presentation outlined the SPD’s approach to OneVoice27, which will commemorate 2000 years since the beginning of Jesus’ public ministry. The strategy includes four phases: celebrating Jesus’ ministry, rediscovering His life, sharing His message and participating in evangelistic harvest events planned for September 2027.
Pastor Kaufononga said the Division would provide direction, resources, training and support, while unions and missions would be encouraged to adapt the initiative to their local contexts.
SPD Ministry innovations and marketing leader Tim McTernan outlined practical ways churches and individual members could use social media to share their faith.
He encouraged delegates to share inspirational content with personal messages, invite friends to Bible studies and church activities, and use social media to start meaningful conversations.
For churches, he recommended creating shareable content, equipping members to distribute it and using targeted social media advertising to connect with people in their local communities. Training and resources will be made available to support churches in this area.
Adventist Mission director Pastor Wayne Boehm emphasised that OneVoice27 was not intended to be a single evangelistic program delivered in the same way everywhere.
Instead, unions, missions and media networks would adapt resources and outreach activities to their respective communities, connecting digital engagement with small groups and evangelistic events.
He also clarified the distinction between the initiative’s internal and public-facing campaigns. While OneVoice27 is designed to equip and mobilise church members, public outreach will use the “All Things New” campaign, with the message “Hope Starts Here”. The transition to the public-facing branding is expected to take place over the coming months.
“When we look at what OneVoice is, it is simply this: to share the story of Jesus,” said Pastor Boehm.
“We all have different friends. We all have different social networks. And so when we’re reaching and connecting with people through those platforms, it’s just simply telling the story of Jesus, having those faith conversations in a meaningful way that is relevant to those people.”
Following the presentations, SPD president Pastor Glenn Townend challenged delegates to consider how they would personally participate.
“What are you going to do?” he asked, sharing his own commitment to regularly post Jesus-centred content on social media, following the initiative’s monthly themes.
He also said Adventist Record and Signs of the Times would incorporate Jesus-centred articles aligned with OneVoice27 themes for their different audiences.
The session concluded with delegates gathering in small groups to pray for the initiative.
