Adventist identity project ready to roll

Keep family and friends informed by sharing this article.

Story updated 9:58 am, May 25, 2018.

The Seventh-day Adventist Church has produced a global identity style, which is now available for use in the South Pacific Division (SPD). This brings to fruition the church signage project, begun by former SPD communication director James Standish and designer Shelley Poole.

The short Adventist Identity Style Guide—South Pacific will provide guidelines on colours, the font Advent Sans, the logo and other information vital to maintaining a consistent look and feel for our churches, products and other entities throughout the SPD. The General Conference (GC) Communications department, which has produced the branding, says the SPD guidelines are the best in the world.

This also means that the South Pacific church signage project, which was put on hold until the GC-endorsed branding was released, can continue. [pullquote]

According to SPD communication director Dr Stephen Currow, the common identity branding will help those outside the Church to connect all the good things we do.

“People will then know and appreciate the variety of ministries the Seventh-day Adventist Church provides, connect each good encounter, build confidence in the organisation and be encouraged to join us as disciples of Jesus Christ,” he said.

These changes have been communicated to the unions and conferences. Anyone wishing to inquire whether funding is available for their church signage or looking for branding and identity information should contact their local conference/mission office.

“May this be yet another tool in sharing the good news of Jesus—what He has already done, is doing and will do—to God’s honour and glory,” Dr Currow said.

For direct questions about changes in branding displays, contact

Information and access to the Adventist Identity Style Guide—South Pacific is available at

Related Stories