New multimedia ministry taps into trending issues

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Signs Trending hosts Kent Kingston (left) and Daniel Kuberek.

Adventist Media launched Signs Trending, a new ministry aimed at presenting topical issues to a secular audience through a Christian worldview, on February 14. The multimedia project has featured weekly YouTube and Facebook videos, as well as supporting content on the Signs Trending website.

The first video, “China Coronavirus: Pandemic Panic or Overhyped Chaos?”, has already garnered more than 3700 views on YouTube. Another video, titled “Bushfire Relief Rip Off?”, has also caught the attention of the masses, with more than 13,000 views on Facebook.

“We’re trying to connect with the secular world,” said Adventist Media CEO Dr Brad Kemp. “If, for example, a person is looking for something on the coronavirus, we’ve got a piece of social media out there now for people to find . . . and people are searching for something related to that. If you have the right keywords in place, people, when they go searching, will find your piece of media.

“This is an evangelistic project with the goal to make contact with people in their world and to invite them to engage with us.”

The project is utilising a funnel-approach similar to the Mums At The Table media ministry. Viewers of the video content will be encouraged to join a closed Facebook group—a platform fostering discussions on topical issues and allowing members to complete modules from relevant Discovery courses, or to connect to relevant articles.

The Signs Trending project is part of Signs of the Times, which produces a monthly magazine that is one of Australia’s longest running periodicals. Signs Trending uses affiliated branding and also features Signs of the Times editors Kent Kingston and Daniel Kuberek in its YouTube videos. The project is spearheaded by James Lombart from the Adventist Media marketing department.

Signs Trending YouTube and Facebook videos are updated weekly.