Posting with purpose

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Lesi Vanuavou never set out to become an influencer.

After attending the 2023 Digital Discipleship Conference in Parramatta, Sydney, he returned to Fiji, inspired by what he had seen—social media being used not just for content, but for impact.

So, he started small.

People began sending him photos of issues in their communities: a broken wharf, an overlooked need, a problem waiting for someone to notice. Lesi posted about it. Before long, action followed. The wharf was fixed by the government.

People began to notice.

Then came a message: someone needed a wheelchair. Lesi didn’t hesitate. He shared the story.

“I don’t ask what denomination you are or where you’re from. If someone needs help, I just put it out there.”

What happened next showed the power of connection.

A woman in the United States saw the post and funded a new wheelchair. Lesi drove seven hours into the interior of Fiji to deliver it personally.

“I know I’m doing God’s work—and that’s the motivation,” he shared.

For Lesi, it has never been about building a platform; it has been about building relationships.

“This is what I’ve found—when you are genuine, when you are authentic and being yourself, people can relate to you.”

As his online presence has grown, so has the impact. In another example, a young girl named Adi needed $FJ16,000 by the following day to pay her school fees so she could sit her exams. It seemed impossible.

Lesi shared her story. Within 24 hours, the full amount was raised. Not only that, additional funds (just under $FJ10,000) came in, which were used to help others in similar need.

“I just love helping people,” he said. “I am just a vessel—and I thank God for the opportunity.”

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