Following its successful partnerships with The New Zealand All Blacks and Fiji Rugby Union, Sanitarium has committed to a sponsorship agreement with Tonga Rugby Union.
Taking effect this month, the partnership will see Weet-Bix fuel the Tonga Rugby Union men’s, women’s and 7s teams.
“Sanitarium and Weet-Bix are thrilled to be on board to empower, develop and fuel the current and next generations of male and female rugby athletes in Tonga,” said Lindsey Abrahams, Sanitarium Health Food Company’s senior business leader–international.
“At Weet-Bix, our purpose has always been about nourishing communities and supporting healthier futures. This partnership reflects our deep commitment to supporting the holistic wellbeing of Pacific island nations both on and off the field. We share Tonga Rugby Union’s passion for resilience, teamwork and grassroots growth, and we’re proud to fuel their athletes from the breakfast table to game day.”
In Nuku’alofa, Tonga Rugby Union CEO Aisea Aholelei said he was delighted to form this new partnership with Weet-Bix.
“As official sponsors of Tonga Rugby, Sanitarium Weet-Bix will support our players’ nutrition and our grassroots programs across the islands,” shared Mr Aholelei.
“We are proud to welcome Weet-Bix to the Tonga Rugby family. This partnership means more than just a logo on a jersey—it’s about investing in the health and potential of our people. Nutrition is critical to performance, and with Weet-Bix by our side, we’re ensuring our teams are fuelled with trusted, wholesome food.”
