Australians have once again declared Sanitarium Weet-Bix their most trusted breakfast food, marking the 13th consecutive time it has secured the title in the annual Reader’s Digest Most Trusted Brands survey.
And for the first time, Sanitarium So Good has been crowned Australia’s Most Trusted Plant-Based Milk, taking out top honours in the survey’s newly introduced plant-based milk category.
“We are thrilled with this endorsement from our consumers. So Good is now not only Australia’s leading plant-based milk brand enjoyed by millions every day, but it’s also Australia’s most trusted plant-based milk,” said Nicole Toby, senior brand manager, Sanitarium So Good.
Sanitarium introduced Australia’s first soy milk nearly 40 years ago and continues to lead the plant-based category with its dairy-free milk alternatives.
Meanwhile, Weet-Bix—a beloved household staple for nearly 100 years—continues its reign as the breakfast food Australians trust most.
“We’re honoured to receive this award for the 13th year in a row,” said Jessica Manihera, Sanitarium’s head of marketing and communications for Australia and New Zealand. “Australians young and old have long been proud to call themselves Weet-Bix kids and nearly 100 years after Sanitarium launched its now-iconic wholegrain cereal, it still represents simple, honest nutrition for the whole family.
“These accolades are a testament to the strong connection Australians have with our brands,” Ms Manihera added. “Whether it’s starting the day with Weet-Bix or choosing So Good for taste preference or a plant-based alternative, we are proud to be part of our consumers’ daily routines.”
