For more than a year we have been reporting on the progress of Hope Channel in New Zealand.
This has been a journey of faith, whether it is finding programs, personnel or funds. However God is blessing this ministry. Many hundreds are making contact with our Bible school asking to do a course or for a free offer.
. . . we are reaching a viewer base that is about 22 times bigger than our entire NZ church family who meet each Sabbath morning.
But today I bring you “new” news, which has got us very excited here at Hope Channel NZ. For we have just got our first ratings report from market researchers Nielsen and it shows that after only one year of operation Hope Channel is already the number one religious broadcaster in New Zealand. Did you get that? We are the most watched religious channel across New Zealand. To us, this is BIG and tells us that God is blessing and that what we are doing is headed in the right direction.
Now if you’re thinking, Do they have competition?, the answer is yes. There are a number of religious broadcasters in New Zealand, including Shine TV (Rhema Media), SonLife and Firstlight. Shine has been in operation for the past 10 years and is about to expand its broadcasts.
So what does this mean?
It means that we have an average viewership of around 200,000 each month. For August our figures jumped up to around 220,000 then dropped back in September to around 180,000. These figures show we are reaching about 4-5 per cent of the NZ population. Imagine that: we are reaching a viewer base that is about 22 times bigger than our entire NZ church family who meet each Sabbath morning. It’s like EVERY church member sharing their faith with 22 other people every four weeks across NZ with a positive, Christ-centred, hope-filled, wholistic message. Praise God!
It means that the Seventh-day Adventist Church is getting known in the community like never before and that our message is being heard by many who have never heard it before.
It also means we need to keep broadcasting and finding new programs that speak to the Kiwi public, both of which are expensive. And so we need support to keep doing what we are doing.
Nearly every week I hear stories about people who are walking into church because they have been watching Hope Channel. These are people who would never have been contacted except for Hope Channel.
And we are ecstatic at what God is doing.