The South Pacific Division is currently engaged in a major strategic planning process. We are considering, in consultation with our unions, conferences, missions, institutions and churches, how we can position ourselves in order to fulfil the mission Christ has given to us. We are looking at major initiatives and priorities for the next five years. In due course we will be sharing all this with you after we have received as much feedback as possible.
There is something I want to ask you as part of this process. We are wanting you to make suggestions as we work to develop a tagline that will be a readily recognisable representation of the Church in our community. Most other organisations have such a tagline. Toyota, for example, has “O What a Feeling”. Harvey Norman has “Go Harvey Go”. If you think about it you will recall many others.
. . . we are looking for a short, sharp, attractive tagline that captures the essence of our Church and is appealing to people who are not affiliated with us.
Can you suggest something of 3-6 words that would be good for us to use? We are not asking for a mission statement or a vision statement. Rather, we are looking for a short, sharp, attractive tagline that captures the essence of our Church and is appealing to people who are not affiliated with us. One suggestion that we are already trialling on our web page is “Live more, Love more, Learn more”. Another, used by Adventist Health Care, is “Yours for life”.
If you have any suggestions would you please email them to Lyndrea Maywald on <email@example.com>. Thank you for your input. I look forward to what you have to say.
Dr Barry Oliver is president of the South Pacific Division of the Seventh-day Adventist Church.