Sanitarium launches Gluten-Free Weet-Bix

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Berkeley Vale, New South Wales

Coeliacs can still enjoy Weet-Bix for breakfast, following Sanitarium’s launch of a gluten-free version made with sorghum.

We are committed to ensuring there is no risk of gluten contamination in the manufacturing of Gluten-Free Weet-Bix.

“Gluten-Free Weet-Bix looks and tastes very similar to Weet-Bix Original, and is also low in sugar,” says accredited practising dietitian Trish Guy. “It is made with sorghum grains which are naturally gluten-free and has a 96 per cent wholegrain content.” 
 

Over the past six months, Sanitarium has recommissioned an entire Perth-based Weet-Bix factory into a dedicated gluten-free manufacturing site.

“We are committed to ensuring there is no risk of gluten contamination in the manufacturing of Gluten-Free Weet-Bix,” says general manager Todd Saunders. 

Gluten-Free Weet-Bix is certified gluten-free by Coeliac Australia and New Zealand.

It is available in Coles supermarkets and will soon be appearing in Woolworths and IGA stores.