ADRA appeal moves to Knocktober

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Wahroonga, New South Wales

For the first time Adventists across Australia will be knocking on doors at the same time for the annual ADRA Appeal, which is moving to October—or “Knocktober”.

. . . collecting in public places like shopping centres, holding community events and other creative approaches can make a huge difference to the communities ADRA works with at home and overseas.

“The common time across the country isn’t just about being able to use a catchy name, it will make the whole program more effective—from resource distribution to advertising and community engagement,” ADRA Australia CEO Mark Webster said.

“But we’re also encouraging people to think about more than just knocking on doors: it’s a month to have fun, connect and make a difference.”

With ADRA’s backing, church groups across the country are set to be shaking cans in shopping centres, running car boot sales and other public fundraisers in a move that will see Knocktober become a nationally recognised, month-long event.

“While doorknocking remains an effective way of raising funds—and, as a Church, connecting with the community—collecting in public places like shopping centres, holding community events and other creative approaches can make a huge difference to the communities ADRA works with at home and overseas,” Mr Webster said.

Last year more than $1 million was raised and these funds have allowed ADRA Australia to implement projects including new refugee settlement and community meals programs in South Australia, mentoring and education support for young people in Sydney’s Macquarie Fields and Redfern, and access to improved food and water sources for communities in Vietnam and Cambodia.

“If every Adventist in Australia raises just $A40 we can impact an additional 13,000 people,” Mr Webster said. “This year’s ADRA Appeal funds will help provide the basic necessities, such as education and training, for communities across Australia and around the globe.”

Future initiatives include a smart-phone app to track street collections and donations across the country, videos to play on demand on the doorstep and an online tool that will see fundraising go viral across social media.

This year, resources for local ADRA Appeal coordinators are due to be available in August in preparation for the October collection.

For more information about the ADRA Appeal visit <www.adra.org.au>, call 1800 242 372 or get in contact with the director of ADRA Services in your local conference. Follow #knocktober on Twitter, Facebook and Instagram for more news and live updates.