Berkeley Vale, New South Wales
Since 1998 Sanitarium Up&Go has given consumers a nutritious alternative to start the day. There is wide spread recognition that the incidence of skipping breakfast is increasing which means many consumers miss the opportunity to have a healthy start to their day.
Sanitarium Up&Go fibre content of 3.8 grams is well in excess of the Code of Practice requirement to enable a “high fibre” content claim.
Nutrient claims on foods sold in Australia and New Zealand are either established by Food Standards Australia New Zealand (FSANZ) and set out in the ANZ Food Standards Code or established by industry Codes of Practice that are recognised by FSANZ.
The Code of Practice on nutrient claims, recognised by Food Standards Australia New Zealand, states that a food product must contain no less than 3 grams of fibre per serve to claim “high in fibre”.
“Sanitarium Up&Go fibre content of 3.8 grams is well in excess of the Code of Practice requirement to enable a “high fibre” content claim,” says Michelle Reid, APD and nutritionist for Sanitarium.
“If liquid breakfasts contained 20 per cent fibre, as Choice proposes for a high fibre claim, there would be 50 grams of fibre per serve—which is almost double the recommended daily intake—and no doubt inedible. It would be like eating one-and-a-half loaves of wholegrain bread a day,” she adds.
“Sanitarium recognises that many time poor consumers often miss sitting down for breakfast which is why Up&Go has been formulated to contain the same quantity of energy, protein and fibre as a serve of Weet-Bix and milk,” says Reid.