TV show aims to connect and grow

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Wahroonga, New South Wales

The most popular religious program on commercial Australian television has a new general manager. 

Recent ratings show that even though IIWO airs at 3:30am Sundays on Channel 7, it’s the most viewed religious program on commercial television in Australia.

Geraldine Przybylko will oversee the It Is Written Oceania (IIWO) ministry, bringing to the role her extensive international and corporate experience. 

Mrs Przybylko left a senior role at Barclays bank about three years ago after feeling a call to work for the Church. She became chief financial and chief operating officer for the Seventh-day Adventist Guam Clinic in Micronesia.

“I’m excited to work with [IIWO speaker/director] Gary Kent and the team to drive the vision, strategy and God’s last day message as we embark on taking It Is Written Oceania to a new level, working closer with the Church to bring more souls to His kingdom,” she said.
 

New IIWO general manager Geraldine Przybylko.


To achieve this, Connect and Grow, a new IIWO initiative in cooperation with local conferences, will place IIWO representatives in local churches to help transition viewers into church life. IIWO is piloting the initiative in the Greater Sydney Conference in the lead up to its city-wide Last Empire series. 

“We held our first training workshop this month,” Mrs Przybylko said. “I was so encouraged by the overwhelming response from the pastors and church members to work together for His glory.”

Recent ratings show that even though IIWO airs at 3:30am Sundays on Channel 7, it’s the most viewed religious program on commercial television in Australia. On Channel 10 IIWO airs at 4.30am on Sundays and now has a new, additional time slot of 4:30am Friday.
 

Number of viewers in 2012 Religious Programs: Mainstream Television Australia


Furthermore, IIWO is now showing on Freeview Channel 40 in New Zealand. This means the potential viewing audience will more than double—from 220,000 to over 550,000. 

“I am confident there will be Kiwis who first hear the Adventist message because of this dramatic increase in It is Written Oceania’s reach,” Pastor Kent said.


The IIWO partnership weekend, Claim the Kingdom, will run mid-June on the Gold Coast. To find out more call (02) 9847 2243.