Prime Minister Backs Sanitarium Enterprise

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Life Health Foods celebrated the official opening of their new facility in Avondale, West Auckland.

The new building, opened by the New Zealand Prime Minister John Key, combines all existing operations that were previously conducted out of five individual business units, as well as off-site storage locations. The capital investment in the acquisition of the property, the building of the factory and upgrading of plant and machinery, amounted to $NZ12 million.

“Health is the single biggest area where the government spends money. We spend 14% on a variety of resources on health so we want a healthy society

Once known as Lisa’s Healthy Foods Ltd, the company now operates as Life Health Foods Ltd (LHF), with a comprehensive portfolio of well-loved Kiwi brands such as Lisa’s, Naked Organics, Olive Grove, Sahara, Bean Supreme, Kato, Food by Chefs and Prep Kitchen.

One hundred per cent owned by the Seventh-day Adventist Church in the South Pacific, the LHF brands each have their own identity and unique product offering but are united with a common vision: to celebrate life, and bring to the market a wide array of foods, that, in the words of their Naked Organics brand, offer “Cuisine without compromise”.

In his address, Mr Key referred to the Kiwi spirit of ingenuity—stating the Government was keen to see entrepreneurial businesses grow and flourish in New Zealand. He believes Sanitarium is adding to the fabric of society in New Zealand through the actions it takes in putting its profits to enrich people’s lives. He commended Sanitarium for being “the company that cares about their employees—making a big difference in the community”. 

When asked about the importance of health and wellness for New Zealanders, he stated, “Health is the single biggest area where the government spends money. We spend 14% on a variety of resources on health so we want a healthy society. It is very important that people think about their health both for the longevity and also the overall cost of the taxpayer”.

New Zealand Prime Minister John Key & Bennie Hendricks, General Manager of LHF

According to Bennie Hendricks, General Manager of LHF, relocation to the new site was necessitated by capacity constraints at existing facilities and to cater for LHF’s expansion strategy through product innovation. This reflects positively on the growth of the entertainment and healthy food category in New Zealand, and the fact that LHF, through its brands, has extended its strong position in the market.

Mr Key also complimented Sanitarium and expressed excitement to see the new site has both the capacity and foresight for growth. At the end of Mr Key’s speech, Stephen Davies, pastor of the Papatoetoe church dedicated the building and work at the new site.

According to Mr Hendricks, the key to LHF’s success is their commitment to constant innovative product development with an array of fresh new tastes, flavours and healthier food experiences on offer.

“At LHF we approach the table with much humility, recognising the people who eat our foods do so with an expectation to be delighted and well cared for,” says Pierre Van Heerden, chairman of LHF and CEO of Sanitarium New Zealand.

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